Search engine optimization

Search engine optimization (SEO) is the process of
improving the volume or quality of traffic to a web site
from search engines via "natural" or un-paid ("organic" or "algorithmic")
search results as opposed to search engine marketing (SEM)
which deals with paid inclusion.

Typically, the earlier (or higher) a site appears in the search results list,
the more visitors it will receive from the search engine.

SEO may target different kinds of search, including
image search, local search, video search and
industry-specific vertical search engines.
This gives a web site web presence.

As an Internet marketing strategy,
SEO considers how search engines work and what people search for.
Optimizing a website primarily involves editing its content and HTML
and associated coding to both increase its relevance
to specific keywords and to remove barriers to the indexing activities of search engines.

The acronym "SEO" can refer to "search engine optimizers,"
a term adopted by an industry of consultants who
carry out optimization projects on behalf of clients,
and by employees who perform SEO services in-house.

Search engine optimizers may offer SEO as a stand-alone service
or as a part of a broader marketing campaign.
Because effective SEO may require changes to the HTML source code of a site,
SEO tactics may be incorporated into web site development and design.

The term "search engine friendly" may be used to describe web site designs,
menus, content management systems, images, videos, shopping carts,
and other elements that have been optimized
for the purpose of search engine exposure.

SEO Works! - You will see the Presence